Madeleine is responsible for the FDM Academy events and recruitment teams. As well as overseeing recruitment operations for FDM Academy’s graduate programme worldwide, Madeleine also organises all corporate Academy presentations, workshops, seminars and graduate fairs.
Last week, Eurocom Worldwide released their 2012 annual technology market survey, which found that one fifth of IT executives admitted to rejecting applicants on the basis of what they posted on social media websites. With the competitive state of the IT job market and the increasing number of employers looking at applicants’ profiles, it is more important than ever to maintain a level of professionalism across social media.
In this day and age the Internet is an integral part of our lives, and has forever altered the way we live and work….and the way we find work or it finds us. The worldwide domination of online platforms within the job-hunting market, which have overtaken the traditional paper CV has encouraged employers to look further than just educational and work experience backgrounds. Employers now want to know about you; your personality and your interests. We have all heard that a CV is your opportunity to sell yourself, now social media is your opportunity to highlight what you know, what you’re interested in, and what your stance is on a particular topic – it is your opportunity to brand and promote yourself.
According to the same survey, about 40 percent of employers look at an applicants’ social media profiles during the screening process with the figure expected to rise in the coming years. Facebook, Twitter and more recently the professional network, LinkedIn, are the three key social media networks to join as each harbour a different platform for you to showcase your strengths. Facebook allows you to show off your soft skills and personality; Twitter gives you the opportunity to listen to up to date news and become a source of information, and finally LinkedIn allows you to upload your CV and professionally interact with people in the technology industry.
These social media sites allow interaction with people you wouldn’t usually be able to get access to, from Account Managers to Sales Managers to CEOs. It goes without saying that IT candidates are expected to be savvy on these platforms so ensure that you effectively manage your online presence; as Mads Christensen, Network Director at Eurocom, accentuates; ‘every action leaves an indelible digital trail.’
Your profiles don’t have to let you down; it can also work in your favour. Ensure that you utilise social media to express your opinions, engage with debates, start discussion topics and connect with other professionals in IT. Become an online personality and start to connect and network efficiently and effectively with others, as this could improve your chances of getting hired. Remember – it’s good to be talked about and to be talked to.
So, if you promote and brand yourself correctly and network with sincerity, you could edge your way into employment.
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