In such a competitive job market, job seekers, employers and employment agencies are continually looking for means to gain an advantage. Consequently, the methods and tools by which new talent is sourced and acquired are constantly evolving.
Following the emergence of social media giants like Facebook and Twitter, social networking has become an integral part of both our personal and professional lives. So what impact has the increased popularity of social networking sites made on those involved in the recruitment industry?
For those looking for work, social networking can provide a useful tool with which to market themselves to would-be employers.
In late 2010, an industry survey revealed that over half of all respondents used social networking in their last job search with 18% using Facebook and 31% using LinkedIn. LinkedIn is the world’s largest professional networking site, with more than 90 million members. The site allows individuals to create a personally tailored page citing their current employer and position, past professional experience, educational history, and working references amongst other information - in essence, an online CV.
The advantage are clear: LinkedIn allows recruiters the opportunity to seek out and contact both active and passive job seekers, and vice versa. A recent LinkedIn poll asking “Does it bother you being approached unsolicited by a recruiter on LinkedIn?” found that 86% of the 6,433 respondents said that it wouldn’t bother them at all.
Social networking also provides everyone with an easier way to maintain and exploit professional relationships with past and present colleagues and clients, facilitating the use of working connections to obtain potential referrals or find new employment opportunities.
Daniel Cotterell works as a Consultant in the Commerce and Industry team at Marks Sattin, placing part-qualified and qualified accountants into permanent positions in the Thames Valley. Daniel currently works with a broad range of clients across a variety industries including Oil & Gas, Telecoms and Technology.