Making sure that we meet the needs of our clients means that we are constantly keeping an eye on emerging technologies, staying on top of demand, so that when a new type of requirement materialises, we are in a position to respond and offer expert assistance. This does involve an element of guesswork and sometimes when you call heads it will come up tails from time to time.
We recently took such a plunge when we began providing specialist services to those looking to hire mobile application developers, specifically the development of new applications using the Android platform. Entering a new market takes time and money so it was with some satisfaction this week that I learnt that the number of Android mobiles has passed the number of iphones for the first time. Gartner research predicts that Android will account for almost 50 per cent of the smartphone market by the end of 2012, giving it an enormous lead on its competitors.
The market is ever more steadily moving towards applications and devices that can be used on the move. While we don’t yet have a credible rival to the iPad tablet, we are surely only a few upgrades away from having an iPad killer on the market, most likely running on Google's honeycomb platform.
But its not just gaming applications making an impact on the market; more and more apps are being designed to help businesses find their niche in the market. As with the successful Lynx campaign on MySpace, and Cadbury’s ‘Bring back the Wispa’ campaign on Facebook, it will be interesting to see which company is heralded as dominating the app market with an ingenious idea and who will be making the most of their business resources, providing a real solution to their customers and in turn increasing sales through reputation.
New entrants into the IT market should take heed of application developments, and examine whether this route is one they should follow. Those people already in the market should review their current skill set and ask whether it is in need of updating, as this market in particular is one that never stops moving.
Andy Bristow started his career in recruitment in 1999, before moving to specialise in the IT sector. He joined Hays IT in 2002 and is now responsible for developing Hays IT’s delivery into the software development market.